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25 Tips for Email Marketers Wanting to Avoid the Spam Filter

Of the many forms of digital marketing, email offers by far the most attractive return on investment. Nonetheless, while successful marketers go to great lengths to craft top-quality email copy, others fall foul of spam filters. However, these tips will help you improve your campaign and get those click-through rates on the rise.  #1. Never Buy Mailing Lists  If there's one thing... Read More

20 Things Digital Marketers Should Do to Avoid Spam Filters

Maintaining a quality mailing list that consists exclusively of subscribers who want to hear from you is paramount to the success of any email campaign. However, despite this fact, over a fifth of all legitimate promotional emails still end up going missing or landing in the spam folder. As such, taking every necessary step to improve email deliverability will help you increase your response rate... Read More

How to Filter & Block Unwanted Emails in Gmail

  Many of us receive dozens of emails per day, and business users tend to receive many more. However, according to, almost 57% of all email messages sent in 2017 were classed as spam. On top of that are countless more that fall into something of a grey area, whereby the messages might not legally be considered spam, but are nonetheless unwanted by their recipients. ... Read More

How Email Blacklists Work, and Tips for Avoiding the Spam Filter

Spam filters make use of a variety of methods to help keep unwanted messages out of our inboxes. However, while the technology is constantly evolving to better keep up with increasingly aggressive spam campaigns, the underlying technology used to block junk mail remains much the same. A major component of any spam filter is the email blacklist. These are lists of IP addresses and domain names... Read More

How an Email Spam Filter Helps Protect Your Business from Cybercrime

Oftentimes, spam email seems like nothing more than a minor inconvenience, or at least it does if you have a reliable spam filter in place. However, with more than half of emails being classified as spam, the effect it has on communities and businesses all over the world has become extremely costly. Not only is spam a common annoyance and a drain on productivity in the workplace - it's also... Read More