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Of the many forms of digital marketing, email offers by far the most attractive return on investment. Nonetheless, while successful marketers go to great lengths to craft top-quality email copy, others fall foul of ... Read More
Maintaining a quality mailing list that consists exclusively of subscribers who want to hear from you is paramount to the success of any email campaign. However, despite this fact, over... Read More
Many of us receive dozens of emails per day, and business users tend to receive many more. However, according to Statista.com, almost 57% of all email messages sent in 2017 were classed as spam. On top of that are countless more that fall into something of a grey area, whereby the messages might not legally be considered spam, but are nonetheless unwanted by their... Read More
Spam filters make use of a variety of methods to help keep unwanted messages out of our inboxes. However, while the technology is constantly evolving to better keep up with increasingly aggressive spam campaigns, the underlying technology used to block junk mail remains much the same. A major component of any spam filter is the email blacklist. These... Read More
Oftentimes, spam email seems like nothing more than a minor inconvenience, or at least it does if you have a reliable spam filter in place. However, with more than half of emails being classified as spam, the effect it has on communities and businesses all over the world has become extremely costly. Not only is spam a common annoyance and a drain on... Read More
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