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7 Reasons to Invest in Email Marketing

 It might sometimes seem that social media is where everything's happening online these days, but email is bigger than ever. Email is huge. According to research conducted by the Radicati Group, more than 210 million emails are sent every day, including those that fall foul of the spam filter. A bit over half of them are sent from businesses to consumers or other businesses. What's... Read More

The Dangers of Using a Public Email Address for Business

While email might have fallen out of favor as the primary tool for everyday social interaction, it remains the most popular platform by far for business communication. According to Forrester, 87% of all corporate communications were carried out via email, a statistic that should give an idea of just how much company and consumer data gets moved around every day. It also gives an idea of just how... Read More

How to Generate Leads with Email Automation

Even with the unprecedented rise of social media over the past decade, email remains the most cost-effective and broad-reaching platform of all. In fact, according to Forrester, email accounts for 87% of all corporate communications. Email marketing promises the highest return on investment of any form of marketing, digital or otherwise, provided you don't fall foul of the spam filter.... Read More

The Ultimate Guide to Email Subject Lines (For Higher Open Rates)

It is no secret that the world of email marketing has become a much more challenging place in recent years. When email was a relatively new communication platform, the average email recipient might receive a handful of messages a day. Most of those messages were from personal contacts, and the use of the platform for marketing was relatively unknown. Back then, the spam filter was also a... Read More

A Guide to Writing Email Newsletters That People Will Actually Read

 Email is still very much alive and well, despite the ubiquity of social media channels. In fact, it remains the favorite way for consumers to keep in touch with businesses. According to most sources, it also presents the highest return on investment of any form of digital marketing. Campaign Monitor, for example, claims that, for every $1 spent, email marketing generates $38 in revenue.... Read More