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Armed with the enormous potential of internet marketing, there are now more ways to communicate with your customers than ever before. Nonetheless, in spite of mediums like social media and business blogging now being essential components of any marketing strategy, email remains by far the most effective and affordable way to keep in touch. However, it's not just which... Read More
Are your efforts falling foul of the spam filter? If so, you're not alone.
Savvy marketers spend countless hours building email newsletter strategies and crafting compelling content to engage their target audiences, but they don't always think about what happens once they've clicked 'send'. With well over half... Read More
There are plenty of reasons to hate Mondays, but here's another - it's also the busiest day for spammers. Ranging from unsolicited newsletters to phishing scams, spam now accounts for more than two thirds of all emails. This endless torrent of junk mail stifles employee productivity, wastes bandwidth and it's the number-one delivery channel for cyberattacks.
While it might... Read More