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How to Craft the Perfect Welcome Email


First impressions count for a lot. Getting someone to sign up to your email newsletter is an important achievement in itself, but it's only the beginning. Email marketing remains the most popular and personal way to keep in touch with your potential and existing customers by building lasting relationships. Since the individual has already... Read More

7 Reasons to Invest in Email Marketing


It might sometimes seem that social media is where everything's happening online these days, but email is bigger than ever. Email is huge. According to research conducted by the Radicati Group, more than 210 million emails are sent every day, including those that fall foul of the spam filter. A... Read More

The Dangers of Using a Public Email Address for Business

While email might have fallen out of favor as the primary tool for everyday social interaction, it remains the most popular platform by far for business communication. According to Forrester, 87% of all corporate communications were carried out via email, a statistic that should give an idea of just how much company and consumer data gets moved around every... Read More

How to Generate Leads with Email Automation

Even with the unprecedented rise of social media over the past decade, email remains the most cost-effective and broad-reaching platform of all. In fact, according to Forrester, email accounts for 87% of all corporate communications. Email marketing promises the highest return on investment of any form of marketing, digital or otherwise, provided you don'... Read More

The Ultimate Guide to Email Subject Lines (For Higher Open Rates)

It is no secret that the world of email marketing has become a much more challenging place in recent years. When email was a relatively new communication platform, the average email recipient might receive a handful of messages a day. Most of those messages were from personal contacts, and the use of the platform for marketing was relatively unknown. Back... Read More