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Many of us receive dozens of emails per day, and business users tend to receive many more. However, according to Statista.com, almost 57% of all email messages sent in 2017 were classed as spam. On top of that are countless more that fall into something of a grey area, whereby the messages might not legally be considered spam, but are nonetheless unwanted by their... Read More
Spam filters make use of a variety of methods to help keep unwanted messages out of our inboxes. However, while the technology is constantly evolving to better keep up with increasingly aggressive spam campaigns, the underlying technology used to block junk mail remains much the same. A major component of any spam filter is the email blacklist. These... Read More
Oftentimes, spam email seems like nothing more than a minor inconvenience, or at least it does if you have a reliable spam filter in place. However, with more than half of emails being classified as spam, the effect it has on communities and businesses all over the world has become extremely costly. Not only is spam a common annoyance and a drain on... Read More
Armed with the enormous potential of internet marketing, there are now more ways to communicate with your customers than ever before. Nonetheless, in spite of mediums like social media and business blogging now being essential components of any marketing strategy, email remains by far the most effective and affordable way to keep in touch. However, it's not just which... Read More
Are your efforts falling foul of the spam filter? If so, you're not alone.
Savvy marketers spend countless hours building email newsletter strategies and crafting compelling content to engage their target audiences, but they don't always think about what happens once they've clicked 'send'. With well over half... Read More
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